I strive to create thoughtful, human-centered design that blends strategy, storytelling, and style. My goal is to craft work that not only looks good, but feels intentional, rooted in how people think, feel, and connect with the world around them.

Currently Curious About

What I’ve been learning (and loving) lately — where design, psychology, and human experience meet. Take a look!

A Systematic Review of Emotional Design Research in Multimedia

A deep dive into how emotional design is studied—examining techniques used to evoke emotion and how they impact engagement and learning.

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The Psychology Behind UX Design

Explains how cognitive psychology and human behavior influence user experience, helping designers create more intuitive digital interfaces.

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Research Trends on Branding in Consumer Psychology

Explores how psychological theories like attachment theory, self-concept, and implicit self-theories shape the way consumers perceive and engage with brands. The article reviews key trends including brand name linguistics, luxury branding, brand extensions, and brand personality, highlighting the growing need for a unified framework to guide future research in brand psychology.

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The Impact of Emotional Design on Multimedia Learning

Explores how emotional design elements—like warm colors and human-like shapes—affect learning outcomes in multimedia experiences.

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Human Emotion and Design Research

A research project examining how emotional and cognitive processes influence people’s responses to design aesthetics and interaction.

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The Role of Emotion in UX Design

A look at how emotion drives user engagement and satisfaction, and how affective design can create more memorable experiences.

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